Mitsubishi Motors begins working with Peanuts&Monkeys

Peanuts&Monkeysthe agency evolvehas been appointed by B&M Automóviles Españaof the Bergé Groupand distributor of Mitsubishi Motors in our country, to bring the global creative communication of the brand in Spain. Mitsubishi Motors is one of the most important Japanese car manufacturers, with annual sales of more than one million units worldwide. Mitsubishi cars are characterized by their high technology and reliability, demonstrated by victories in 12 editions of the Dakar, 5 World Off-Road Rally Cups and 4 FIA World Rally Championships. In addition, Mitsubishi was the first brand to produce a 100% series electric vehicle, the i-MiEV, and to launch the first plug-in hybrid 4×4, the Outlander PHEV. Peanuts&Monkeys won the contest B&M Automóviles, in which the following also participated Rowing (Mitsubishi's agency since 1993), the McCann Group y Shackleton. Peanuts&Monkeys is an independent company founded in 2012 by the creatives Mario Sánchez del Real y Sunde J. Sastre. An agency that defines itself as "evolutionary", offering a full-service model and adapting with agility to the changing needs of its clients. The two creative partners bring a generalist vision of the challenges of marketing, and are accompanied by specialists in social networks, digital development, new technologies, events, street marketing, shopper marketing and media strategy, the areas they consider most relevant today. The client management team is led by Carlos García Peral y Daniel Megíasrecently incorporated into P&M. Mitsubishi Motors is represented by Evan Bodelon, Ines Gonzalez and Olga Orcaray.